> ## Documentation Index
> Fetch the complete documentation index at: https://boltcall.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead Reactivation

> Automatically re-engage cold leads who never booked or went quiet. Boltcall identifies dormant contacts and sends a personalized SMS sequence to bring them back.

<Note>
  Lead Reactivation requires the **Pro plan** or higher. [View plans](/account/plans)
</Note>

Most businesses have a list of leads who showed interest but never booked. These contacts did not say no — they just got busy, were not ready, or slipped through the cracks. Lead Reactivation automatically identifies those dormant leads and sends a personalized SMS sequence to bring them back into your pipeline.

Reactivating an existing lead costs significantly less than acquiring a new one, and the conversion rate is higher because the lead already knows your business.

## How it works

Boltcall watches your leads for inactivity. When a lead has not had any contact for a configurable number of days, they are added to a reactivation sequence. The AI sends a series of personalized SMS messages designed to re-open the conversation — without being pushy.

If the lead responds, the AI continues the conversation and can guide them toward booking an appointment or connecting with you directly.

## Setup

<Steps>
  <Step title="Go to Lead Reactivation">
    In your dashboard, navigate to **Lead Reactivation** under the features section.
  </Step>

  <Step title="Set your inactivity trigger">
    Define when a lead is considered dormant. Common configurations:

    | Trigger                    | Use case                                          |
    | -------------------------- | ------------------------------------------------- |
    | 7 days since last contact  | Fast-moving service businesses                    |
    | 30 days since last contact | Most local businesses                             |
    | 60 days since last contact | Longer sales cycles                               |
    | Custom lead status         | Trigger based on CRM status (e.g., "No response") |

    You can set multiple triggers for different lead segments.
  </Step>

  <Step title="Configure your re-engagement sequence">
    Write the SMS messages that will be sent as part of the sequence. A typical sequence has 2–4 messages spaced several days apart:

    **Message 1 (day 1):**

    ```text theme={null}
    Hi {{first_name}}, it's {{business_name}} — we spoke a while back
    about {{service}}. Wanted to check in and see if you're still
    interested or if there's anything we can help with. No pressure!
    ```

    **Message 2 (day 4):**

    ```text theme={null}
    Hey {{first_name}}, just following up from {{business_name}}.
    We have some availability opening up this week if you'd like to
    get something scheduled. Want me to grab you a time?
    ```

    **Message 3 (day 10):**

    ```text theme={null}
    Hi {{first_name}}, last follow-up from us — we know life gets busy.
    If you ever need {{service}}, we're here. Feel free to text or call
    anytime. Have a great day!
    ```
  </Step>

  <Step title="Set message spacing">
    Configure how many days apart each message in the sequence is sent. Boltcall will not send multiple messages on the same day.
  </Step>

  <Step title="Configure response handling">
    When a dormant lead replies, the AI resumes the conversation. Choose what happens next:

    * **AI continues** — the AI qualifies the lead and attempts to book an appointment
    * **Notify me** — you receive an alert so you can follow up personally
    * **Both** — the AI responds first, then notifies you when the lead is engaged
  </Step>

  <Step title="Activate the campaign">
    Toggle Lead Reactivation on. Boltcall will begin identifying dormant leads and enrolling them in the sequence automatically.
  </Step>
</Steps>

## Configurable triggers

You can target dormant leads based on:

* **Days since last contact** — leads with no inbound or outbound activity for X days
* **Lead status** — leads with a specific CRM status (e.g., "Unresponsive", "Quote sent – no reply")
* **Source** — only reactivate leads from specific sources (e.g., Facebook leads, missed calls)
* **Service interest** — send different sequences to leads interested in different services

<Tip>
  Segment your cold leads before activating. Leads that went quiet after a quote need a different message than leads that never responded to your first SMS.
</Tip>

## What happens when a lead responds

When a reactivated lead replies, Boltcall handles the conversation automatically:

* The AI acknowledges their reply and picks up the conversation naturally
* If the lead is ready to book, the AI checks your calendar and confirms an appointment
* If the lead has questions, the AI answers them using your knowledge base
* Lead activity is updated in your dashboard so you can see which leads re-engaged

Leads who opt out (reply STOP) are immediately removed from all future reactivation messages.

## Best practices

**Do not only use discounts.** Reaching out with a helpful check-in or a relevant piece of information often outperforms a generic "20% off" message. Most leads went quiet because of timing, not price.

**Acknowledge the gap.** A message like "We haven't chatted in a while" feels more genuine than pretending no time has passed. It humanizes the outreach.

**Keep sequences short.** Two or three messages over 10–14 days is usually enough. More messages without a response can feel intrusive and damage your reputation with that contact.

**Stop after opt-out.** Respect any lead that asks not to be contacted. Boltcall enforces this automatically.

## Frequently asked questions

<AccordionGroup>
  <Accordion title="How old can a lead be for reactivation?">
    There is no maximum age. However, the messaging approach should reflect the time gap. A lead that went quiet last month needs a different message than one from two years ago.
  </Accordion>

  <Accordion title="Can I import leads from my CRM?">
    Yes. You can connect your CRM via the [integrations page](/integrations/crm) and Boltcall will sync leads automatically. You can also tag or filter which leads are eligible for reactivation.
  </Accordion>

  <Accordion title="What if a lead does not want to be contacted?">
    Any lead that replies STOP is immediately removed from all future automated messages. You can also manually exclude specific leads from reactivation campaigns.
  </Accordion>

  <Accordion title="Can I run reactivation campaigns manually?">
    Yes. In addition to the automated trigger-based campaigns, you can select a group of leads and manually start a reactivation sequence for them from the dashboard.
  </Accordion>

  <Accordion title="How do I know if the campaign is working?">
    The dashboard shows reply rates, re-engagement rates, and appointments booked from reactivated leads. You can see which message in the sequence gets the best response and adjust accordingly.
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Instant Lead Reply" icon="bolt" href="/features/instant-lead-reply">
    Engage new leads before they go cold in the first place.
  </Card>

  <Card title="SMS Booking" icon="message-sms" href="/features/sms-booking">
    Turn a reactivated lead into a booked appointment via SMS.
  </Card>

  <Card title="CRM integration" icon="database" href="/integrations/crm">
    Sync your lead data and trigger reactivation from CRM status.
  </Card>

  <Card title="Analytics" icon="chart-bar" href="/dashboard/analytics">
    Track reactivation campaign performance and ROI.
  </Card>
</CardGroup>