Instant Lead Reply

Automatically send an SMS to every new lead within seconds — whether they came from a missed call, a website contact form, or a Facebook Lead Ad.

Instant Lead Reply requires the Pro plan or higher. View plans

When a potential customer reaches out and does not get an immediate response, they move on. Instant Lead Reply sends a personalized SMS within seconds of a new lead arriving — keeping them engaged while you are busy.

Research shows that responding within 60 seconds increases conversion by 391%. Boltcall makes that the default.

Sources monitored

Boltcall watches for new leads from three channels:

Source	What triggers a reply
Missed calls	Your business line receives a call you do not answer
Website contact forms	A visitor submits a form on your site (via webhook)
Facebook Lead Ads	A lead completes a Facebook or Instagram lead form

How it works

1. A lead comes in from one of the monitored sources
2. Boltcall identifies the lead’s phone number
3. An SMS is sent within seconds using your configured message template
4. The AI follows up with qualifying questions if you have a qualification sequence enabled
5. If the lead responds, the conversation continues automatically until they are ready to book

Setup

1. Open Instant Lead Reply

   In your dashboard, go to Instant Lead Reply in the sidebar.

2. Connect your lead sources

   Choose which sources you want to monitor:

   • Missed calls — enabled automatically if you have a Boltcall phone number assigned
   • Website forms — copy your unique webhook URL and paste it into your form platform’s webhook settings
   • Facebook Lead Ads — click Connect Facebook and authorize Boltcall to access your ad account
3. Configure your message templates

   Write the SMS your leads will receive. Keep it brief, friendly, and action-oriented. Templates support merge fields like {{first_name}} and {{business_name}}.

   Missed call example:

   Hi {{first_name}}, this is {{business_name}}. Sorry we missed your call!
   We'd love to help — what can we assist you with today?
   

   Form submission example:

   Hi {{first_name}}, thanks for reaching out to {{business_name}}!
   We got your message and will be in touch shortly. Is there anything
   specific you'd like to know right away?
   

   Facebook lead example:

   Hi {{first_name}}, we saw your interest in {{service}}!
   We're {{business_name}} — happy to answer any questions.
   When's a good time to connect?
   
4. Set up qualification follow-ups (optional)

   Enable a follow-up sequence to automatically ask qualifying questions after the initial reply. The AI continues the SMS conversation, gathers key details, and flags the lead for you when they are ready to book.

5. Save and activate

   Toggle the feature on and send a test lead to confirm the reply arrives. Adjust timing or message copy as needed.

Example SMS conversations

Missed call flow:

Boltcall → Lead:
  "Hi Sarah, this is Acme Plumbing. Sorry we missed your call!
   How can we help — are you dealing with an emergency or
   looking to schedule a service?"

Lead → Boltcall:
  "Just need a quote for a bathroom faucet replacement."

Boltcall → Lead:
  "Got it! We can usually get you a same-week appointment.
   What's your address and availability this week?"

Facebook lead flow:

Boltcall → Lead:
  "Hi James, thanks for your interest in our HVAC tune-up special!
   I'm with Green Air — happy to get you scheduled.
   Are mornings or afternoons better for you?"

Lead → Boltcall:
  "Afternoons work. This week if possible."

Boltcall → Lead:
  "Perfect. I have Thursday at 2pm or Friday at 3pm available.
   Which works best?"

Lead source configuration

Website forms

Copy your webhook URL from the Instant Lead Reply dashboard and add it to your form tool’s settings. Boltcall supports any platform that sends webhooks, including:

• Gravity Forms, WPForms, Contact Form 7 (WordPress)
• Typeform, JotForm
• Squarespace and Wix native forms
• Custom HTML forms (via fetch/XHR)

The webhook payload should include at minimum the lead’s phone number. Name and email are used for personalization when available.

Facebook Lead Ads

Connect your Facebook Business account from the dashboard. Once connected, Boltcall monitors all active lead forms across your pages and sends a reply within seconds of each submission.

Run a test lead through your Facebook form after connecting to confirm the webhook fires correctly and the SMS arrives as expected.

Frequently asked questions

How fast is the reply sent?

Replies are sent within 5–10 seconds of a lead arriving. This is consistent regardless of time of day or lead volume.

Can I use different templates for different sources?

Yes. You can configure a separate message template for missed calls, form submissions, and Facebook leads.

What if the lead does not have a phone number?

If a form submission does not include a phone number, Boltcall will send an email reply instead (if an email address is present). You can configure email templates separately.

Can leads opt out of messages?

Yes. Any lead that replies STOP is automatically removed from future automated messages. Boltcall handles opt-outs in compliance with SMS regulations.

Related

SMS Booking

Turn a lead reply into a booked appointment via two-way SMS.

Lead Reactivation

Re-engage leads that went quiet after the initial reply.

Integrations overview

Connect your CRM, calendar, and ad platforms.

Webhooks

Set up webhook integrations for custom form platforms.