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Lead Reactivation requires the Pro plan or higher. View plans
Most businesses have a list of leads who showed interest but never booked. These contacts did not say no — they just got busy, were not ready, or slipped through the cracks. Lead Reactivation automatically identifies those dormant leads and sends a personalized SMS sequence to bring them back into your pipeline. Reactivating an existing lead costs significantly less than acquiring a new one, and the conversion rate is higher because the lead already knows your business.

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How it works

Boltcall watches your leads for inactivity. When a lead has not had any contact for a configurable number of days, they are added to a reactivation sequence. The AI sends a series of personalized SMS messages designed to re-open the conversation — without being pushy. If the lead responds, the AI continues the conversation and can guide them toward booking an appointment or connecting with you directly.

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Setup

1

Go to Lead Reactivation

In your dashboard, navigate to Lead Reactivation under the features section.
2

Set your inactivity trigger

Define when a lead is considered dormant. Common configurations:
TriggerUse case
7 days since last contactFast-moving service businesses
30 days since last contactMost local businesses
60 days since last contactLonger sales cycles
Custom lead statusTrigger based on CRM status (e.g., “No response”)
You can set multiple triggers for different lead segments.
3

Configure your re-engagement sequence

Write the SMS messages that will be sent as part of the sequence. A typical sequence has 2–4 messages spaced several days apart:Message 1 (day 1):
Hi {{first_name}}, it's {{business_name}} — we spoke a while back
about {{service}}. Wanted to check in and see if you're still
interested or if there's anything we can help with. No pressure!
Message 2 (day 4):
Hey {{first_name}}, just following up from {{business_name}}.
We have some availability opening up this week if you'd like to
get something scheduled. Want me to grab you a time?
Message 3 (day 10):
Hi {{first_name}}, last follow-up from us — we know life gets busy.
If you ever need {{service}}, we're here. Feel free to text or call
anytime. Have a great day!
4

Set message spacing

Configure how many days apart each message in the sequence is sent. Boltcall will not send multiple messages on the same day.
5

Configure response handling

When a dormant lead replies, the AI resumes the conversation. Choose what happens next:
  • AI continues — the AI qualifies the lead and attempts to book an appointment
  • Notify me — you receive an alert so you can follow up personally
  • Both — the AI responds first, then notifies you when the lead is engaged
6

Activate the campaign

Toggle Lead Reactivation on. Boltcall will begin identifying dormant leads and enrolling them in the sequence automatically.

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Configurable triggers

You can target dormant leads based on:
  • Days since last contact — leads with no inbound or outbound activity for X days
  • Lead status — leads with a specific CRM status (e.g., “Unresponsive”, “Quote sent – no reply”)
  • Source — only reactivate leads from specific sources (e.g., Facebook leads, missed calls)
  • Service interest — send different sequences to leads interested in different services
Segment your cold leads before activating. Leads that went quiet after a quote need a different message than leads that never responded to your first SMS.

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What happens when a lead responds

When a reactivated lead replies, Boltcall handles the conversation automatically:
  • The AI acknowledges their reply and picks up the conversation naturally
  • If the lead is ready to book, the AI checks your calendar and confirms an appointment
  • If the lead has questions, the AI answers them using your knowledge base
  • Lead activity is updated in your dashboard so you can see which leads re-engaged
Leads who opt out (reply STOP) are immediately removed from all future reactivation messages.

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Best practices

Do not only use discounts. Reaching out with a helpful check-in or a relevant piece of information often outperforms a generic “20% off” message. Most leads went quiet because of timing, not price. Acknowledge the gap. A message like “We haven’t chatted in a while” feels more genuine than pretending no time has passed. It humanizes the outreach. Keep sequences short. Two or three messages over 10–14 days is usually enough. More messages without a response can feel intrusive and damage your reputation with that contact. Stop after opt-out. Respect any lead that asks not to be contacted. Boltcall enforces this automatically.

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Frequently asked questions

There is no maximum age. However, the messaging approach should reflect the time gap. A lead that went quiet last month needs a different message than one from two years ago.
Yes. You can connect your CRM via the integrations page and Boltcall will sync leads automatically. You can also tag or filter which leads are eligible for reactivation.
Any lead that replies STOP is immediately removed from all future automated messages. You can also manually exclude specific leads from reactivation campaigns.
Yes. In addition to the automated trigger-based campaigns, you can select a group of leads and manually start a reactivation sequence for them from the dashboard.
The dashboard shows reply rates, re-engagement rates, and appointments booked from reactivated leads. You can see which message in the sequence gets the best response and adjust accordingly.

Instant Lead Reply

Engage new leads before they go cold in the first place.

SMS Booking

Turn a reactivated lead into a booked appointment via SMS.

CRM integration

Sync your lead data and trigger reactivation from CRM status.

Analytics

Track reactivation campaign performance and ROI.